Trump's Impact on Our Clients
The imposition of tariffs by U.S. President Donald Trump sent shock waves through the North American economy, and Canada’s advertising and event planning industries were no exception. Tariffs on key materials such as aluminum, steel, and various manufactured goods directly impacted the cost structures for Canadian companies that rely on imported materials. Event planners, set designers, and signage producers who traditionally sourced from the U.S. or overseas were suddenly faced with inflated prices and longer lead times, putting pressure on budgets and timelines.
As a result, many agencies and production companies began shifting their supply chains, seeking local alternatives to mitigate rising costs and reduce dependency on cross-border logistics. The impact went beyond logistics—it reshaped the creative process. With tighter budgets and fewer resources, Canadian event professionals leaned into ingenuity, finding new ways to deliver high-impact events using locally sourced materials and talent. Hybrid and digital event formats became more common, not just as a response to global trends, but also as a cost-effective strategy.
On the advertising front, the economic uncertainty and trade tensions contributed to a shift in consumer sentiment. Brands began leaning into messages of local pride, resilience, and self-sufficiency. “Made in Canada” became more than a label—it became a value statement. Campaigns began highlighting local partnerships, Canadian craftsmanship, and community-driven initiatives, creating emotional connections with audiences who were also feeling the pinch of economic uncertainty.
This movement toward localization gave rise to a new wave of opportunity for companies that could deliver Canadian-made solutions without sacrificing quality or creativity. DV Builds is proud to be at the forefront of this shift. As a company that designs and builds custom signage and event sets entirely within Canada, DV Builds eliminates the need for costly imports while ensuring clients receive bespoke, high-impact pieces tailored to their brand.
By investing in local materials and skilled tradespeople, DV Builds offers agencies and brands a reliable, flexible, and patriotic alternative in an unpredictable global marketplace. In doing so, DV Builds not only supports the broader Canadian economy but also reinforces the core values that have emerged in response to recent trade disruptions: resilience, innovation, and a commitment to homegrown excellence.